Facebook?s Dilemma With Native iOS Apps: Relevance or Revenues

Facebook revealed some healthy new stats about how it drives traffic to Apple's iOS ecosystem at an event today in San Francisco. The platform drove people to Apple's App Store 83 million times last month. On top of that, it sent people back to iOS apps they had already downloaded 134 million times. Facebook was also integrated into seven of the top 10 grossing iOS apps and six of the top 10 Android apps. The company's emerging power on mobile platforms has been very visible in the surprising rise of apps like SocialCam and Viddy. But the thing to keep in mind is how huge a strategic turnaround this is for the company. Last year, Facebook was all about HTML5. The company spent months unifying how they build and ship their mobile apps with HTML5 so that they didn't have to build seven different versions of Facebook for the desktop web and multiple mobile platforms. Then they spent months trying to lure top developers into building with HTML5.

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