There are several ways you can promote your business. Methods of Internet marketing for online business need to be directed at the right people or they are ineffective. While there are many options that you can consider to help you develop your new company, these are among the most common.
E-Commerce is Direct
E-commerce describes a business model where the entrepreneur sells directly to the purchasing agent, business to business or business to consumer.
In a B2B scenario you are selling directly to another business and the product can be offered to a limited number of companies or made available to an open market.
When you are selling B2C you are available to anyone who can find your website and the assets are usually transferred through credit card providers or a service such as PayPal. This describes a large percentage of the niche market websites.
Lead Based Marketing
In lead based marketing you have an advantage because the leads that you generate are likely to already have an interest in what you sell. You can either pay someone else to provide you with your leads or you can use your own webpage to generate leads.
The easiest way to generate leads, without spending money on questionable sources, is to have an opt-in spot on every page your create. This gives people the opportunity to give you their email address. To increase your percentages offer something for free in exchange for the information.
Lead marketing can involve cold calling, blogging, developing a presence on social network sites and article writing to attract potential clients. Your main concern is avoiding the perception of spamming.
Affiliate Marketing
There are several types of affiliate marketing but the most common one is pay-per-click. You effectively purchase advertising space on another, related website.
You don't have to pay unless someone clicks on your link and is taken to your page. If you are selling a product an alternative is that you pay a percentage of sales generated by a click on your link.
When you enter into an affiliate marketing arrangement, track to see how many leads each site generates and eliminate those that don't bring you business within a couple of months. Remember, a smart business person uses their money wisely.
Combine Strategies for Success
No business should depend solely on one form of marketing. You should spread your effort around so that you can draw in business from multiple sources. With several sources of potential revenue you increase your chances of success.
About the author: Creating the lifestyle you dream about requires an understanding of how to make money online. You too can become an entrepreneur once you learn the techniques that successful online marketers use. Start your home based business the right way; let us show you how!Source:?http://www.articlesbase.com/online-business-articles/three-methods-of-internet-marketing-for-online-business-growth-1752606.html
Frequently Asked Questions
- QUESTION:
Any suggestion for online marketing blog or site?
I'm looking forward to a website or blog that can help me in finding a good site for a newbie in internet business or marketing.- ANSWER:
Wordpress direct is great from blogging as is blogger.com
- ANSWER:
- QUESTION:
What is a good resource to learn internet marketing?
I'm looking to start an online business and want to learn more about internet marketing, what's a good resource for this?- ANSWER:
This is a great question and one that's often asked. While there are TONS of resources online stick with reputable programs. Sure you can learn stuff from people who say they're experts but they may teach methods that are considered 'blackhat' (tactics that the search engines may penalize you for).
A highly recommended program is from the University of San Francisco who offers Internet marketing training. Here's the link to the list of courses that are available.
http://www.usanfranonline.com/online-certificates/internet-marketing.aspx
For more recommendations on this course check out LinkedIn and there's usually people talking about the program.
Good luck!
Joe
- ANSWER:
- QUESTION:
Can I conduct Online Business(e.g Viral Marketing, adsense, affiliate) from the USA being a British National?
I am a British National now settled in USA on an H4. I understand that I cannot take up an employment on my visa status. However is it possible for me to do an online business(viral marketing , adsense, affiliate programming, ebay) and get paid through paypal/direct deposit into my British Bank account . Would this mean that I am then earning in UK and not USA, as the internet could be considered a global market.
I donot expect to make more than 1000 dollars per month and I would be giving taxes from my earnings to the Inland Revenue in UK.
thank you- ANSWER:
You have the right idea....its not as hard as many think and its not as easy as people think. Combine Adsense and affiliate programs but make sure you learn from the best like Joel Comm. Or Perry Marshall or even the Rich Jerk. You wont have to worry about taxes until after this year is over. Remember there are many tax incentives for homebased business but all that you wont have to deal with until after you have made the money....good luck my friend.
- ANSWER:
- QUESTION:
how to advertise my internet business with no money?
I started an online business www.ladiesroomonline.com which sells products from high end manufacturers such as Kama Sutra, Doc Johnson and many more but I cannot seem to market my business to get the views that I need. Does anyone know how I can advertise my business on the internet for little to no money seeing that I am just starting out.
I have already joined network events but its not helping.- ANSWER:
The others who have responded have offered some very good information, most of which I can only echo. Bottom line is that you'll need to invest time if you're not able to invest money.
* Social networking can work very well. You need to spend time meeting people, responding to their questions, and promoting your product personally.
* Traffic exchange networks are OK, too. You need to spend time viewing other sites to build up credits to get your site seen, and the audience is mostly other people wanting to get THEIR site seen
Another idea is to create a blog with information related to your product, with useful information - not just a sales pitch.
Another idea is to search the web for other people who are selling something similar or related to your product. Exchange links with them. Add a link to their site on yours, and ask them to do the same for you. This can boost your search engine ratings (a little), especially when the other site has content that is associated with your product.
I hope these help. My website has some links to free advertising, you'll find the home page URL below.
Sam R
www.OneStopPromo.com
- ANSWER:
- QUESTION:
I start my Online Business and now want to promote it myself?
I recently launch a website where I put my products for sale and now I want to promote my website and products but I don?t have budget to do that. Can any body help me how I can promote my business myself. I heard about Internet marketing but its too expensive and cant afford it but I can spend few hours every day.
Thanks in advance- ANSWER:
If you want to promote your online business and can spend few hours every week then follow these steps or work on these steps to promote your online business.
Top 10 Internet Marketing Strategies1. Start with a web promotion plan and an effective web design and development strategy and chose a right keyword for your business.
2. Get ranked at the top search engines and practice good Search Optimization Techniques.
3. Learn to use Email Marketing Effectively or use one of the free services.
4. Dominate your marketing niche with affiliate, reseller, and associate programs.
5. Request an analysis from an Internet marketing coach or Internet marketing consultant.
6. Build a responsive opt-in email list.
7. Publish articles on free article site or get listed in news stories.
8. Write and publish online press releases.
9. Facilitate and run contests and giveaways via your web site.
10. Blog and interact with your visitors.
let me know if you need more information. also i believe you need to do some keyword research for your business and if you know about HTML than its even better. let me know if you want more information then i can guide you through.
Thanks
Dave
- ANSWER:
- QUESTION:
is there anyone who got cheated by data entry scams or home business or internet marketing scams?
Hi,
now a days internet is filled to the brim by the frauds and scams ranging from data entry, stuffing envelops, home business, wholesale online stores and so on.
A lot of genuine people who want to take advantage of present day technology to earn some extra bucks are being taken for a horrific ride. the scammers are milking the hard earned money from innocent people. no doubt some people even after knowing all these still take risk that is another thing.
we are compiling a list of all these scammers and fakes (we are a group of friends who got cheated left and right of our hard earned money), if any body of you who have been cheated can please contribute their experience it will help others.
please reply to my post or email me- ANSWER:
I got scammed once. then I found this blog that helped me a lot. It has lessons FOR FREE to make money online. He suggests a few programs so i tried "average joes" and I make about 0 a day =]
I will put the blog as my source, I hope it helps you, it helps me a lot
- ANSWER:
- QUESTION:
describe the benefits and opportunity to the business of using internet marketing within the marketing mix?
the question has to be a selected business as i chose, ASOS.com
i have an answer which i'm not sure is correct or even in the right context, i would appriacte if you let me know if it is okay, or let me know along the lines of what you would write to help me, thank you.
My work:
An effective 'Marketing Mix' including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistant, creates a competitive advantage and matches corporate resources.
'It is known as a ?mix? because each ingredient affects the other and the mix must overall be suitable to the target customer'...(source: www.tutor2u.net)
The 7p's include:
-Product
-Price
-Place
-Promotion
-People
-Process
-Physical Evidence
* Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the 'product' is up to standard, promoting every quality part of that good or service.
ASOS Products: ASOS promotes their products very effectively as they use clever visual tools such as 360 degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands are now represented by a 'shop in shop' providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS also sells a range of products matching famous celebrity's outfits that customers would want to buy. ASOS, online or in their magazine provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale.
* Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer's percieved value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction.
ASOS Price: Thier price for the products vary depending on the product - quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over ?10,009,000 (figure taken from ASOS annual report) as they have increased number of active shoppers over 1.2 million.
* Place: Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet.
ASOS Place: ASOS.com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located anywhere else where people can purchase ASOS items. ASOS does have a warehouse where all stocks are kept and together has a office located in...
...
Comany and Investor Relation
Asos plc
Greater London,
Hampstead Road,
London,
NW1 7QY,
Tel: +44(0)20 7756 1000
Fax: +44(0)20 7756 1001
Logistics/Customer Care
ASOS.com
Century House, Maylands Avenue
Hemel Hempstead Industrial Estate
HEMEL HEMPSTEAD
HP2 7DE
UK
rest of my work in additional detail
Promotion: Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale.
ASOS Promotion: As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has used functionality within the latest version of Microsoft's Internet Explorer 8 (IE8) web brower, which Microsoft released on March 19. ASOS.com also mentions on the annual report that one of their aim is to ha
ve Uncompromising Presentation. 'The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it' this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products.
Another advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables 'public relation' which is one of the promotion powerful element.
People: It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services - they could be any mentioned. People promote and sell
products and services. For example promotion elements inlcuding 'word of mouth' 'public relation' is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, manner and appearance are important.
ASOS People: Are their employees, customers - their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in the
marketing of services as they spread the business information.
Process: This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact.
ASOS Process: ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. ASOS's strategy consists of aims that has a well-defined process.
ASOS have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc.
Physical Evidence: It is the tangible form of the service - th
the service - this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value.
ASOS Physical Evidence: As ASOS.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. ASOS therefore provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them full information about the product. They have recieved awards that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for 'Best Place To Spend' and the second was given in 2009 from Drapers Etail Awards for 'Best Customer Experience Cosmopolitan Online Fashion Awards - Best for Bargains'. ASOS allows to give unwanted products back and their staff a
re always helpful and polite towards their customer as its one of their business objectives.- ANSWER:
The main benefit is the low cost of online advertising. A small newspaper ad might cost 0 and run for one day. For 0 you can buy a domain and pay to host it for a year. And you have complete editorial control over the site.
- ANSWER:
- QUESTION:
Looking for an internet business with an affiliate programe built in for people to promote products.?
I am looking for a business model to set up an online company that can give me tools, products and resources and allows me to run an affiliate programe and grow the business.
Idealy a company that can provide a turnkey or whitelabell solution wherby you are provided with tools and resouces to build and promote the business using various internet marketing options.
Not a network marketing company or being an affiliate for some else. Its my baby and has leverage built in by affiliates working for me.
Thanks- ANSWER:
Internet is like anything else from cooking to cars to clothing. If the premade packages dont work for you then there is always the old do-it-yourself option.
The old affiliate program involved tracking hits on your webpage. If I have the logs for Any1Can.net then I can see hits. If I have a script that I want to have handle something then I can add to the end of the link such as Any1Can.net?this=something which creates a variable called "this" and puts the word "something" into it.
If I dont actually have a script and dont need the variable "this" it doesnt matter since the system will just ignore it. It doesnt hurt anything. If you have someone named Dommy who sends people to your shop then you can tell him to use the link of Any1Can.net/shop.html?sentby=dommy and you can easily pull all of the "sentby" references from the log whenever you want to reward your affiliates. And later, when you get too many to easily handle then you can go ahead and create a CGI script to collect those and process them to a spreadsheet or something.
If you set your shop to use something like PayPal shopping cart then I tihnk there are logs which can let you veirify that the person provided you an actual sale instead just a referral
- ANSWER:
- QUESTION:
Business licenses in other states for online business?
I am currently in the process starting an online internet store. My business is registered in VA but I plan to market to all 50 states. Do I need a license to do business everywhere else? Will I only be subject to tax in VA? Thanks.- ANSWER:
http://homebizseo.com/50states/50statehome.html
The State-by-State listing to Starting a Business provides links to each state government websites that handles the process for starting a business.
- ANSWER:
- QUESTION:
What are the Top 10 Questions you have about starting your own online business or setting up blogs etc?
I want to answer your questions I run a blog at http://www.michelleim.com aka Michelle Internet Marketing.
I want to give people a chance to ask me questions about how they can start there own online business without the hype ,and ill do everything in my power to find those answers for you and help you :)- ANSWER:
1. Where should i start?
2. What niche that i should involved in?
3. How to get traffic to my site ?
4. What is the site that convert well?
5 Where to start for build list fast?
- ANSWER:
- QUESTION:
How well is Marketing Online in poducts' sales?
I am a neophyte in this world of business where online marketing is introduced. It has been said that it is one of the most effective ways of selling ones product. It has been considered a great trend for as perceived: everything leads to the Internet.
I need also some piece of advice log on to:
http://online-marketing-exposed.blogspot.com/- ANSWER:
Hi John,
I am not exactly sure what you are asking here. I love internet marketing as well. It can be super profitable if you know what you are doing. If you need some help getting jumpstarted, the videos at http://www.dhmarketingtools.com helped me out immensely. Good luck to you!
- ANSWER:
- QUESTION:
What kind of online marketing can my wife do for my furniture business while she is at home with the kids?
I need to know what kind of marketing, networking, email contacts, etc. that my wife can do from our computer while she's at home with the kids? I make and sell rustic handmade log cabin furniture, mostly on the Internet.- ANSWER:
I work in marketing and have recently started a web site to help people learn about affiliate marketing.
Your wife can market right here on yahoo answers... do an advanced search for people asking questions about handmade furniture and if you have a website she can send them a link to your site.
Also, she can write articles and post on sites such as:
www.ezinearticles.com
www.isnare.com
www.articlesbase.com
www.amazines.com
www.articlecity.com
Have her attach the link to your site in the source box and before you know it you'll have lots of traffic, which means more sales.
You could also post on sites like craigslists and ebay.
- ANSWER:
- QUESTION:
Do you think internet marketing is worth a try?
I want to apply for a business opportunity scheme www.WhoisShaunSmith.Com but im not sure if its really gonna work i want to make money online but i dont wanna apply for something thats not gona work the guy shaun smith he makes over ?1000 pounds a day just last year shaun smith made over ?300,000 from internet business.- ANSWER:
There is no doubt that there are some very successful people making money on the Internet but I have to add a note of caution because once you begin to check them out the choice and selection is overwhelming. The sad reality is that for all the thousands of online businesses only about 3% are making any money so you should be realistic,
Any one that says that they make thousands while they sleep is either a very well established online entrepreneur or sorry but a con artist who would only make more money if they could persuade you to part with some of yours..
There is no such thing as a get rich scheme or overnight success. Becoming a successful online entrepreneur takes time, money, patience and persistence. As in any other area of business people become successful by being focused, committed, working hard and learning from their mistakes.
All this said, yes it is possible - to begin with find someone who can prove to you that they are already successful and that you can trust and ask them to guide/ advise you.
I wish you good luck
- ANSWER:
- QUESTION:
Any Internet Marketing Guru wanna invest into my Million Bucks hungry mind rich in niche ideas?
Hi Wealthy Genuine Internet Marketing Guru,
You know I am fed up with free signing up to all those numerous newsletters of so called Internet Millionaires where there's always a hidden catch of later having to pay this or that to proceed, etc.
I've got an idea.
Why don't we make a sort of partnership which both you and I would greatly benefit from?
For example, if you've really proved yourself as a successful internet marketer, then I would be happy to be your "ambassador". In return, I would be pleased to come across your knowledgeable support and expert assistance in my ambitious striving to turn any of my niche business ideas into a top quality online business in the form of website, blog, affiliate or anything else that you might suggest would be great.- ANSWER:
I would go ahead and e-mail me... anothe million would not kill me... i am the lawyer who won the 5 million dollar case on court tv last week. Names Scott E-mail me and lets get started.
- ANSWER:
- QUESTION:
What are good Winnipeg internet marketing companies?
I have a business in Winnipeg and I am looking for a company to help me with my online marketing. There seem to be lots of different companies offering different packages out there and I'm not sure what I really need or which company to go with.- ANSWER:
Well there many internet companies, since the services which they provide are digital, so it is not mandatory to hire SEO/Internet Marketing company from you local town or geography. Better to consult or hire SEO/Internet Marketing company who is jack of trade.
- ANSWER:
- QUESTION:
Starting my own online business legal advice...?
Hello. I am in the works to starting my own online graphic arts and marketing consulting business which I hope to launch in January. It is going to be small for now and something I want to do while pursuing my masters degree.
I wanted some advice on if I need to get it registered where I life? I will be in a different country because my husband is in the military and will hopefully have clients in both the USA and Germany. I bought books on it but they say to speak to a lawyer when it comes to the legal parts. I called some here in the area but most of them say they dont handle online business launches. I heard that if I process orders and have income I can put it on my own tax return!?Do I have to py taxes while I am having my business. What if I dont have a lot of orders?
I am wondering if anyone can give me a great resource guide on my issues for starting a small internet home based business either on the web or a good book.
Thanks for the help.- ANSWER:
your best bet is to get pre paid legal services, i have it and i have used it for alot of stuff! they can help you, i use:
http://wserver0.prepaidlegal.com/Multisite/Multisite?site=go&assoc=glennshenkii
i pay a month for idenity theft and lawyer consultation (sp?)
- ANSWER:
- QUESTION:
What is a good home based business to pursue on the internet?
Looking for a business that is affordable and offers real internet income. Business should be user friendly so someone new online or network marketing could pick up fairly quickly. Should also provide support and training.- ANSWER:
Next time ask: How Can I Get Totally Scammed On The Internet.
Because that is all that will happen to you by looking for online/work at home jobs.
- ANSWER:
Source: http://free-worldmessage.blogspot.com/2012/07/internet-marketing-for-online-business.html
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